A CRO (Conversion Rate Optimization) audit is a thorough analysis of your website aimed at identifying areas where user experience and conversion rates can be improved. It involves evaluating how well your website is guiding visitors towards desired actions, such as completing a purchase, signing up, or other goals specific to your business.
At Peek Insights, our “Essential CRO audit” uses a heuristic evaluation approach.
These heuristics, often derived from years of user experience research, represent best practices in interface design.The goal is to identify potential usability problems that might hinder conversions. This enables us to identify obstacles in the user journey, helping you make impactful changes efficiently.